myBenefits Card


myBENEFITS Card was created to reward your purchases, making your shopping a pleasant experience.

How it works

It is quite simple! Create a myBENEFITS Card and shop from any Beauty Line, Holland & Barrett, Yves Rocher, Selekt Beauty or Beauty Outlet physical or online store in order to automatically add points to your myBENEFITS Account.

If you are shopping at any one of our physical stores, before paying for your items at the checkout, simply tell the cashier that you are a member of myBENEFITS and your personal membership number (your mobile phone number).

Activate your myBENEFITS card online by visiting the 'Create an Account' section.  

How to accumulate points

Every €1 of purchases adds 1 point to your myBENEFITS card. The following table shows the value of the product according to the points added in your account:















+ €5

How to redeem points

myBENEFITS points can be redeemed on products from all C.A.Papaellinas retail chains: Beauty Line, Yves Rocher, Holland & Barrett, Selekt Beauty and Beauty Outlet and  they have four-year duration period from the date of collection.

Points redemption is considered as an offer and thus cannot be combined with any other offer. Also, points cannot be redeemed on myBENEFITS Gift Cards and Beauty Line Magazine.